Examples of Pictorial Marks Logo Advantages of Pictorial MarksĪn image can express emotions and ideas more strongly than a text. Similar to this a pictorial mark can covey a deeper meaning, evoke an emotion, or simply play on your brand name. While many would think the apple represents the brand name Apple, in reality, the idea goes back to Adam and Eve who bit the apple from the tree of knowledge. Pictorial marks, also known as logo symbols or brand marks, are made up of graphic symbols or icons. So if you’re a luxury brand you can use a monogram logo to give a sophisticated look to your brand. They use this monogram on most of their products like shoes, watches, handbags, sunglasses, etc. But these are also quite popular for luxury brands, for example, Louis Vuitton uses an “LV” monogram and Chanel has 2 bold interlaced “C”s. Ideally, monogram logos are recommended to brands that have a big or complicated name. They might even completely overlook your brand. Random Initials like SPT can easily confuse the audience. Disadvantages of a Monogram LogoĪ monogram logo can hurt your brand recognition, especially if you’re a startup. For example, nobody wants to repeat the National Aeronautics and Space Administration, but NASA has become a household name. These types of logos are especially beneficial for businesses that have a complicated or a long name. Monogram logos are easily scalable and they give your brand a unique minimalist look. Examples of Monogram Logo Advantages of a Monogram Logo For example, American television network Home Box Office uses its initials HBO in their logo. But instead of using the company’s full name, a monogram logo only uses the brand name initials. Monogram logos also called Lettermarks are text-based logos similar to wordmark logos. You can even use this type of logo if you’re afraid to play around with pictures and illustrations. We recommend using a wordmark logo if you have a short and memorable brand name or you’re a startup looking for name recognition. It’s the most minimalistic yet versatile type of logo design. We have seen everyone from a small business to a tech giant like Google use a wordmark logo. You’ll have to play around with different elements of typography to make your wordmark logo is recognizable and memorable. Similarly, Coco-Cola uses a unique font and its brand color to stand out. It’s the company’s way of representing its brand goals of speed and accuracy. Even if you are just using your company’s name, you have to design a logo that stands out from the crowd.įor example in the FedEx logo mentioned above, you can spot a white arrow between the letters E and X. The only disadvantage of a wordmark logo would be that it can appear plain and ordinary. You can easily increase or decrease their size for various marketing materials. Plus these types of logo designs are super versatile. People are more likely to remember the name of your company when they see it clearly in your logo. Wordmark logo can help you reinforce your brand name. Examples of Wordmark Logo Advantages of a Wordmark Logo They don’t use any symbols or illustrations, the main focus lies in the typeface, colors, character features, and spacing. Google, Coca-Cola, FedEx, Disney are all examples of Wordmark logos. Wordmark logos are text-only logos based on the brand’s name. Represent trust, safety, and security, especially in the legal or financial niche.Give a traditional look to your business.You can consider an emblem logo for your brand if you want to: These are quite popular in the auto industry as well. Who Should Use an Emblem LogoĮmblem logos are most commonly used by government organizations, schools, sports teams, and universities like Harvard, Manchester United, Yale, etc. It would also be hard to use an emblem logo on a mobile app. Hence you won’t be able to use these types of logos on business cards or company’s swag. The complex design can appear blurry in smaller sizes. Scalability is the biggest disadvantage of an emblem logo. The intricate design and rich details of an emblem logo are inimitable. It’s also unlikely that you’ll find another business that uses a similar logo as yours. You can use them to convey tradition and heritage. This can make your business appear well-established and prestigious. Examples of Emblem Logo Advantages of an Emblem LogoĪn emblem gives a classic and vintage vibe. These types of logos have a traditional appearance, mainly because their picture gives an impression of a badge, seal, and crest. It has a typeface that sits inside a pictorial element. Picture the iconic Starbucks logo – it’s a great example of an emblem logo.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |